Retailers need to be ready to face a new breed of savvy consumers, according to new research into the way people use broadband-enabled mobile devices to access the web while they are out and about.

The research, which was carried out among early adopters of the internet-capable Broadband Anywhere BT ToGo smartphone, points to a growing trend for shoppers to compare prices and look up product reviews and recommendations by other consumers when they are on the move. It shows that while customers have been out and about in the last three months …
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